DESERT BLOOM

Digital | 2024

DESERT BLOOM X HARETNA MAGAZINE “Roots & Revival”

This project profound inspiration from the breathtaking landscape of Wadi Rum in Jordan embracing it’s geological patterns and the interplay of light and shadow, the design captures the raw textures and colors of the desert while giving a way to a sensory immersion where blooms defy the odds and emerge in splendor.

The ‘roots’ are grounded in the timeless beauty of Wadi Rum; the natural metaphor for endurance, strength and survival, while the ‘revival’ comes from the bloom in the desert where the emerging flowers symbolize hope and transformation even in the most challenging circumstances